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	<description>What freelance writers and PR professionsl need to know to get ideas published</description>
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		<title>PET PEEVE: Who the hell are you?</title>
		<link>http://perfectyourpitch.wordpress.com/2010/03/29/pet-peeve-who-the-hell-are-you/</link>
		<comments>http://perfectyourpitch.wordpress.com/2010/03/29/pet-peeve-who-the-hell-are-you/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 21:08:04 +0000</pubDate>
		<dc:creator>The Blog</dc:creator>
				<category><![CDATA[ALL PITCHES]]></category>
		<category><![CDATA[PR PITCHES]]></category>
		<category><![CDATA[PUBLIC RELATIONS]]></category>
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		<category><![CDATA[phone call PR corporation email introduction]]></category>

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		<description><![CDATA[Nothing irritates me more than when I get a phone call from a PR person that starts like this: Me: “David Brummer.” Caller: “Hi, I’m Jason Smith from Sally Flash Inc.” Me: Silence. Caller: Silence. Me: More silence as I wonder to myself: “What in the hell is Sally Flash Inc.?” See, unless you’re calling [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=perfectyourpitch.wordpress.com&amp;blog=12424526&amp;post=13&amp;subd=perfectyourpitch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>It&#8217;s all about the idea (not the letter)</title>
		<link>http://perfectyourpitch.wordpress.com/2010/03/29/it%e2%80%99s-all-about-the-idea-not-the-letter/</link>
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		<pubDate>Sun, 28 Mar 2010 21:06:05 +0000</pubDate>
		<dc:creator>The Blog</dc:creator>
				<category><![CDATA[ALL PITCHES]]></category>
		<category><![CDATA[FREELANCE INDUSTRY]]></category>
		<category><![CDATA[FREELANCE PITCHES]]></category>
		<category><![CDATA[JOURNALISM]]></category>
		<category><![CDATA[PR PITCHES]]></category>
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		<category><![CDATA[pitch letters ideas PR professionals clips summary plot]]></category>

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		<description><![CDATA[I’ll take a hum-drum email with a great idea over a clever letter and the hint of a story any day. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=perfectyourpitch.wordpress.com&amp;blog=12424526&amp;post=12&amp;subd=perfectyourpitch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>TIPSHEET: 10 steps toward a winning pitch</title>
		<link>http://perfectyourpitch.wordpress.com/2010/03/29/tipsheet-10-steps-toward-a-winning-pitch/</link>
		<comments>http://perfectyourpitch.wordpress.com/2010/03/29/tipsheet-10-steps-toward-a-winning-pitch/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 21:00:07 +0000</pubDate>
		<dc:creator>The Blog</dc:creator>
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		<category><![CDATA[research letters pitch editor email resume clips idea]]></category>

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		<description><![CDATA[We&#8217;ll elaborate on these tips along the way, but clip and file these for now for quick reference. They&#8217;re largely meant for freelance writers, but some of these apply too PR professionals, too &#8230; 1. Research: The right idea and the wrong publication is a bad combination. Do whatever it takes to study the folks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=perfectyourpitch.wordpress.com&amp;blog=12424526&amp;post=11&amp;subd=perfectyourpitch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Welcome to Perfect Pitch!</title>
		<link>http://perfectyourpitch.wordpress.com/2010/03/06/welcome/</link>
		<comments>http://perfectyourpitch.wordpress.com/2010/03/06/welcome/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 13:03:33 +0000</pubDate>
		<dc:creator>The Blog</dc:creator>
				<category><![CDATA[ALL PITCHES]]></category>
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		<category><![CDATA[FREELANCE PITCHES]]></category>
		<category><![CDATA[JOURNALISM]]></category>
		<category><![CDATA[LAYOFFS]]></category>
		<category><![CDATA[PR PITCHES]]></category>
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		<description><![CDATA[If anything, this blog is designed to help you absorb the punches. This blog is here to demystify the process for writers and editors.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=perfectyourpitch.wordpress.com&amp;blog=12424526&amp;post=1&amp;subd=perfectyourpitch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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